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La Controversia de La Lengua

January 14, 2014

It is a sad day, my friends. Mission Local reports:

Every revolution has its line-in-the-sand moment. For one architect south of Cesar Chavez, the moment came when locals — and even allegedly some city officials — started using “some hipster name” to refer to the neighborhood: La Lengua.

Mission Local recorded Harlan Hoffman’s constructive criticism:

  • “That stupid name really got everyone listening.”
  • “You would think the really hipster types would like it, but they didn’t.”
  •  “It’s not the Inner Mission, it’s not the Outer Mission — it’s its own thing,” Hoffman said. “We don’t know what to call it yet, but it will certainly not be La Lengua.”

Am I a hipster? So I am a hipster. I contain multitudes. Deal with it.

Harlan, here’s what you don’t get — La Lengua doesn’t care what you think. La Lengua just… is. We didn’t try very hard, and La Lengua took off. We are having fun.

You seem angry, Harlan. But the more you try to hate on La Lengua, the stronger it will become.

obi wan la lengua

Here are some suggestions since you didn’t actually suggest any names to counter the mighty power that is La Lengua:

  • Harlandia
  • Hoffmanistan
  • Mishlencia
  • Valission
  • Harlan’s House of Happiness

The tongue is pointed at you, Harlan.




7 Comments leave one →
  1. Herr Doktor Professor Deth Vegetable permalink
    January 14, 2014 12:50 pm

    So odd. I wonder why the name of the neighborhood makes him so angry? Is it because it’s in Spanish?

  2. Missionish permalink
    January 14, 2014 1:57 pm

    Are these a bunch of colonialists? Respect La Lengua!

  3. January 14, 2014 2:29 pm

    Good attitude. I’d say it’s pretty typical of true La Lenguans.

  4. Dave Dennison permalink
    January 18, 2014 3:27 pm

    The Hofbrau? Hot boiled tongue sandwiches and ice cold beer–what’s not to like?


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