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Mission Signs, Or Lack Thereof

April 23, 2009
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Interesting raised relief street names at 26th and Mission:

mission and 26th

It was the location of the former Tip Top Inn.

This is a cool building — I love the detail.  You can see it in this shot taken from Mission and Cesar Chavez (nee Army) in 1931 (it’s the one with the Redlick-Newman sign on top).

Since we’re talking about signs, Redlick Newman Furniture were the guys who made old the “17 Reasons” sign above 17th and Mission.

17 reasons

Why 17? Just some dudes trying to sell furniture. The Redlicks and the Newmans got in a feud and the Redlicks were trying to distract customers from the name change.

“My father developed this slogan after much study, asking everybody and their cousin,” he said. “He’d gotten the idea from Heinz 57 years back. They had 57 brands of food or pickles, whatever.”

The 17 did refer to the fact the store stood on the corner of 17th Street. But what were the reasons?

“People would ask what the 17 reasons were, and we would guff it off. There were no 17 reasons,” he said.

Tip Top Inn, gone.  In 2002, 17 Reasons replaced by a Miller Genuine Draft billboard.  (And Mr. Pickles, WTF?)  We seem to be losing all our cool signs.  No wonder Ribity and Girafa are so popular.

4 Comments leave one →
  1. April 29, 2009 9:42 am

    I know where the “17 Reasons Why” sign is. It still exists, I saw it very recently. Thanks for the enlightenment on what the 17 reasons are. The fact that it’s nothing cracks me up!

  2. April 29, 2009 10:20 am

    So are we talking bottom of the ocean? Hope Mr. Pickles isn’t down there too.


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