SF on Ice
Good news, San Franciscans of northern and eastern extraction! Minor League hockey is returning to our fair city! (Well, technically Daly City — the Cow Palace actually touches the SF city line.) They’ll be playing in the ECHL, an mid-level league with ties to the NHL.
While I am excited to watch hockey, even in a 1940s era arena, there are a few marketing issues to discuss. First is the name of the team. Minor league teams often have strange or uninspiring names. Consider our neighboring ECHL teams– the Las Vegas Wranglers, the Ontario Reign, the Stockton Thunder, the Bakersfield Condors. Meh.
The San Francisco team will be named… (wait for it…)
The San Francisco Bulls!
Get it? Cow Palace? Bulls? Or perhaps this is a nod to the Spanish-era rachos and the cattle hide industry? (Unfortunately, the Cow Palace is not in the jurisdiction of the old Bernal Rancho — Visitacion Valley and south belonged to Señor Ridley.)
While the logo itself is not bad, it’s not exactly screaming San Francisco. Something a little more local would be nice.
Consider a former ECHL team, the Victoria Salmon Kings. Lots of salmon around Victoria! And I like salmon!
(Wait, I think I like eating salmon more than watching salmon.)
Anyway, I have decided to lead an effort to rename the Bulls to something more appropriate to San Francisco.
The San Francisco Fog
- iconic, readily associated with San Francisco
- fog is fast
- opposing teams will find it hard to get away from all encompassing nature
- other weather related teams in the ECHL (Stockton Thunder, Cincinnati Cyclones)
- potentially too literal
- SF is foggy in summer, not winter (despite hockey playoffs going through June)
- uncertain mascot costume
- uncertain home vs away uniforms
(When I was a kid, NHL teams wore their more colorful jerseys on the road. They wore white at home — I thought this was what gave teams a home ice advantage (ice and the boards were white… hey, come on, I was 4.))
Derivation with more action and aggression:
The San Francisco Fog Eaters
(tip of the hat to Trail, BC.)
- indicates an ability to eat things
- fog seems to be primary component of diet (as opposed to animal-branded teams)
Those with long memories will remember the California Golden Seals who played in Oakland from 1967-1976 (then becoming the Cleveland Barons, which merged with the Minnesota North Stars, that moved to Dallas. However, the former owner of the Seals sold his shares in the Stars and helped found the Sharks).
- seals do well in cold environments
- seals get eaten by bears when on top of the ice
- potential confusion with Lou Seal
Clearly another logo is required. This brings up the obvious and awesome possibility of…
The San Francisco Sutros
Alternate logo, taking a page from the Giants:
Adding a bit of a hockey motif:
(Note: it is hard drawing Sutro Tower using hockey sticks. However, this clearly indicates we are serious about hockey.)
- can communicate over long distances our utter awesomeness
- reflects the majesty of the hockey stick (the Canadian ceremonial sword)
- “Suuuuuuuuu-troooooooooo” is a very good cheer
Please welcome the San Francisco Sutros to the Cow Palace in 2012-2013!